If you were expecting Waves Audio to be highly corporate, faceless and rigid, you’ll likely be disappointed. This video documentary gives us an inside glipse into how Waves Audio operates, and importantly, how they conceive of and create their excellent range of audio plugins. As Mick Olesh explains, there’s not really a top / down structure at Waves, anyone can walk into anyone else's room and there appears to be a culture that encourages experimentation and trying out new algorithms. Ideas for new plugins can come from all different departments so certain products can start from marketing research, R&D and others.
Waves tend to start a new project by brainstorming and researching how to make a new type of plugin which hasn’t been done before. They describe it as “a constant learning cycle.” The video documenatry below tells it better than I can put into words, and although I'm still half way through it, I'm finding it fascinating enough that I want to share it with you!
The documentary is split into different chapters (see below for the full list and times).
- Waves: Behind the Plugins – 1:49
- The Golden Age of Modeling – 7:55
- H-Comp: H is for Hybrid – 10:53
- InPhase: Mixing Tips for Working with InPhase – 12:15
- Working at Waves: The Best of Both Worlds – 15:13
- SuperTap: A Grid-Based Display – 18:14
- Signature Series: The Balance Between Sound and Experience – 19:12
- The Birth of WavesLive – 21:27
- Waves Center: A Hidden Gem – 26:34
- Element: A First for Waves – 28:25
- OneKnob Series: Some Pro's like it Simple – 29:49
- H-EQ: Modeling What Isn't There – 31:04
- Q-Clone: Do-It-Yourself Modeling – 34:03
- DiGiGrid: A Partnership is Born at NAMM – 35:21
- Yoad Nevo: An Open Book – 40:53
Kudos to Waves for creating this documentary video on how they make their audio plug-ins. I think it might be a first for the industry, and if not, is certainly the most comprehensive, BS-free, look behind the scenes which will be of interest to Waves and non-Waves plugin users alike.