Steinberg Celebrate 30 Years of Creativity

It's incredible how many historical music technology milestones have been marked in the 30 years since Steinberg emerged. And many are directly down to the German company's innovative outlook.  

HAMBURG, Germany — February 10, 2014 — Steinberg Media Technologies GmbH, inventors of Cubase, ASIO and VST, celebrate three decades of innovation and experience.

Thirty years ago, nearly to the day, Manfred Ruerup and Karl Steinberg founded the company that has become one of the world’s largest manufacturers of music and audio software and hardware, with more than 1.5 million users worldwide.

“Steinberg have a tradition of pioneering in new technologies that we can be proud of, and our wide network of accomplished engineers, musicians, producers and composers allows us to keep our fingers at the pulse of the industry,” comments Frank Simmerlein, marketing director at Steinberg. “I’ve been a part of this company for a long time and it’s wonderful to sense that the spirit of the early days, the constant desire to find new ideas and solutions, lives on.”

Steinberg's first sequencer.

Steinberg's first sequencer.

Steinberg have released many products and technologies throughout the years. The advanced music production system, Cubase, arrives in 1989 and will define a completely new musical generation. The WaveLab audio editing and mastering suite is introduced in 1995. Virtual Studio Technology (VST) and the Audio Stream Input/Output (ASIO) protocol are two open standards first released in 1997. Designed to meet the requirements of pro audio customers comes Nuendo, a digital audio workstation that hits the market in 2000, followed by the first integrated virtual sampler, HALion, in 2001. In 2008, the close cooperation between Steinberg and Yamaha comes into fruition with a new generation of hardware products.

The popular Cubase for Atari (circa. 1989)

The popular Cubase for Atari (circa. 1989)

Since 2005, the company is a wholly owned subsidiary of Yamaha Corporation, one of the world’s leading manufacturers of audio hardware.

Providing award-winning media production tools for musicians and producers of music and video, Steinberg now offer over 30 products some of which have won world acclaim and form the backbone of facilities specializing in music composition and production, mastering, broadcast, sound design and audio post-production.

Steinberg’s president Andreas Stelling says: “The great history and traditions that this company holds constantly reminds me of Steinberg’s significance in the MI and pro audio industry. We’re well aware of our legacy of engineering excellence, and with Yamaha as our parent company, we will be able to perpetuate this legacy in the many years to come.”

Web: http://www.steinberg.net/en/home.html

Rounik is the Executive Editor for Ask.Audio & macProVideo. He's built a crack team of professional musicians and writers to create one of the most visited online resources for news, review, tutorials and interviews for modern musician and producer. As an Apple Certified Trainer for Logic Pro Rounik has taught teachers, professional... Read More

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