'Spank More Power Into Your Productions' With I Heart NY Plugin

It's the first audio plugin for Baby Audio and they've decided to give powerful New York style compression to the masses with I Heart NY.  

New music plugin makers, Baby Audio, have released their first software which is deisgned to bring more power to your productions. I Heart NY is a parallel compressor that gives you true ‘New York style’ parallel compression. 

Here's a video by the one and only Joshua Casper demoing the new plugin:

Parallel compression is an essential production technique for creating fatter, more powerful, tracks and mixes. But it can also be a hassle to setup properly when you’re in the zone.

I Heart NY

 

We made a plugin that does all the hard work for you — with an addictively punchy flavor.

‘I Heart NY’ creates a duplicate track of your audio - hosted within the plugin - and lets you spank it hard. This process replicates the true parallel compression workflow, unlike compressors with just a wet/dry knob.

I Heart NY Features Overview

  • Parallel bus ‘hosted’ within the plugin for an easy workflow
  • Unique compression algorithm with ‘smack’ and ‘punch’
  • Works as a regular compressor in ‘SOLO’ mode
  • Mac and PC, VST, VST3, AU and AAX supported

Under The Hood

Most modern compressors will offer a wet/dry knob. But for a true parallel compression workflow, you need to juggle two audio tracks — and be really mean to one. We set out to build a plugin for that. With extra sonic flavor.

I Heart NY plugin angle view

The ‘SPANK’ knob controls a complex algorithm, designed to fire-up anything you throw at it. Revealing exactly what goes on under the hood would take away some of the magic, but in short it’s a mix of punchy high-ratio compression with a transient-friendly envelope - and a bit of EQ - combined with a low-end preservation filter applied to the compressor’s internal detection signal for that extra ‘boom’. I Heart NY is designed to range from subtle tightness to ‘pumping galore’, depending on your taste. And sanity…

Two-Trick Pony

While parallel compression is its primary strength, I Heart NY can be more than a one-trick pony. Engaging ‘SOLO’ mode makes the plugin operate as a normal insert compressor (by muting the dry audio signal). This opens up a whole new set of possibilities for using the ‘SPANK’ algorithm on your material.

 

Format: VST, VST3, AU and AAX audio plugin for Mac and PC. Compatible with all DAWs.

Price: $29 USD / Free Demo available

Webhttps://babyaud.io/i-heart-ny-parallel-compression-plugin

 

 

 

Rounik is the Executive Editor for Ask.Audio & macProVideo. He's built a crack team of professional musicians and writers to create one of the most visited online resources for news, review, tutorials and interviews for modern musician and producer. As an Apple Certified Trainer for Logic Pro Rounik has taught teachers, professional... Read More

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