Social Media Strategies & Tactics For Artists and DJs

Social media is everywhere and while the various sites and platforms can be a great way to promote your music, live performances and name, it's also important to focus your energies effectively to get the best results. Just putting out loads of information without much of a plan isn't usually the best approach. 

In this course, Adam Pollard takes a deep dive into the different strategies and tactics you can - and should - employ to make the best use of your time, effort and money. Starting by surveying the landscape - what sites are out there and what are they best at doing - he then guides you through important processes like figuring out what your product is, who is most likely to want it and how you can reach them. 

Adam covers all the bases - the importance of good design and visuals, the frequency with which you should post, how many platforms you should be on, when and where to spend money, and much more. In this age of social media ubiquity, it's an essential guide to making the best use of these platforms, and of your own time and energy.