Rinze ‘Ray’ Hofstee and Joep ‘Jim’ Smeele have been responsible for a raft of international dancefloor hits. The Axwell-collaboration ‘I AM’, ‘Alive’, ‘Lost & Found’, ‘Made For This’, ‘Into The Light’, ‘Never Fade’ and ‘Wasting Moonlight’ have all proven their ability to move easily between electro, progressive and house genres and commercial electronic-pop. Official remixes for Madonna, Rita Ora, Moby, Avicii, Rihanna, Tiesto, Guetta and Icona Pop have shown how readily they can dip their toes in more mainstream markets. Without the help of any major production team, creating everything themselves from scratch and relying solely on their music conservatory background, their work has graced labels as diverse as Revealed Recordings, Spinnin’, Warner, Interscope, Def Jam and Capital.
Intent on opening the door for the next generation of up and coming producers, the pair worked closely with Prolody and Moditone for over two years, ultimately developing their ‘FOCUS ONE’ plugin to help cut through the back end of what can be a frustratingly detail-orientated process, to access the highest sound quality possible.
Speaking from their studio in the Netherlands, Ray and Jim spoke about why they felt the need to create the ‘FOCUS ONE’:
“We wanted to deliver a plugin that really delivered what producers need, one that gives better results faster,” Ray said. “It took us two years to get it just the way we wanted it, but you should notice straight away the difference ‘FOCUS ONE’ makes to your composition.”
“The plugin has five key features that can be really beneficial for your mix and with a low cpu” added Jim. “We really think the ‘FOCUS ONE’ is the perfect tool to improve your mix - it’s what we use ourselves so you know it’s going to be absolutely spot on.”
In layman’s terms, a plugin is about “making” sound. Working with audio involves two different avenues of software: instruments (the source), then what you actually do with the sound they create (processing). Your synth is the ‘source’; ‘FOCUS ONE’ is your processor.
Used by SICK INDIVIDUALS in the studio themselves, the ‘FOCUS ONE’ plugin has five high-level effects that provide everything you need to make your synths sound big, cut through the mix and work together perfectly with your beats. It may look like you’re simply moving a fader, but behind the scenes there’s a ton going on:
Watch: Essential and Advanced Mixing Tips from the MixMaster himself, Danny Wyatt: https://ask.audio/academy?nleloc=profile/danielwyatt