Berlin, September 18, 2014 – Native Instruments today continues the EVERYBODY DJ video series with the second installment featuring electronic music legend A Guy Called Gerald. The video features Gerald describing how innovative technology plays an important role in defining DJ culture and how mobile apps like TRAKTOR DJ for iPad and iPhone are creating new performance possibilities and diversifying relationships to digital music.
An icon in his own league, A Guy Called Gerald has been an instrumental figure in the development of techno, acid house, jungle, and drum and bass in the UK since the late 1980s. The video captures Gerald’s view on the close relationship between technology and electronic music – reflecting on previous audio limitations with vinyl, and how digital technology has changed how he listens to, DJs, and creates music.
Filmed in London at the premier of RELEASE, a documentary on House Shuffling in Britain, the video shows Gerald as he explains why the physical manipulation of waveforms on apps like TRAKTOR DJ for iPad and iPhone has given rise to completely new ways of DJing. Gerald can be seen mixing, beat jumping, and loop slicing live with TRAKTOR DJ for iPad – a tool that has had a particular impact on his DJing.
Still underway, the first video in the EVERYBODY DJ series introduced the MIX. WIN. BERLIN! competition where Native Instruments asks “What would you play?” Anyone can enter to win a VIP weekend in Berlin by recording and uploading a mix to Mixcloud using TRAKTOR DJ, and tagging it with the #whatwouldyouplay hashtag. DJs and music enthusiasts who do not own the TRAKTOR DJ app can also enter by posting a Spotify playlist in the video’s comment section on Facebook.
A panel of judges from diverse backgrounds comprising of Berlin bass music DJ Sarah Farina, legendary dance music producer Arthur Baker, lifestyle and fashion tastemakers Felder and Felder, and the iconic A Guy Called Gerald himself will evaluate the entries. The contest closes September 30, 2014.
The video featuring A Guy Called Gerald is below:
More on TRAKTOR DJ for iPad and iPhone here:
MIX. WIN. BERLIN! competition details can be found here: